Data Center Market World Growth Rankings 2011-2012

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Sample size operates almost 100,000 facilities – projected increase of 7% into 2012.

Sample operates 7.7 million racks – projected increase of 15% into 2012.

Sample consumes 31 GW of energy – projected increase of 19% into 2012 (where 1GW is power used by 750,000 to 1 million homes).

2010-11 investment about $US30 BN – expected to rise to $US35 BN in next 12 months (i.e. equivalent to nominal GDP of Kenya, Costa Rica, Lithuania).

Growth is common to all markets covered by the Census although the extent of growth varies according to the urgency of the market’s IT requirement, its already established facility base and the capability of its resource base to fund, develop and maintain new facilities.

‘Growth’ in the context of data center markets can take a number of forms to meet increased IT demand:

• The construction of new facilities
• The extension or upgrading of existing facilities to cope with increased IT demand
• Increased use of outsourcing

Why is the Data center beating the global recession?

• World is becoming more IT dependent. Even in ‘developed’ economies still
considerable room for expansion of IT functions within businesses, Government
and society.
• In 5 years the number of Internet users has jumped from 1.043 billion users (16% of
the world’s population, June 2006) to 2.11 billion (30%, June 2011) (source: Internet
World Stats).
• The number of smartphones is projected to rise from 500 million in 2011 to 2 billion
by 2015 (International Telecommunications Union).
• In August 1995 there were 18000 websites, by 2009 this had risen to 215 million
(Netcraft estimate).

Colocation Services

Full Support 7/24 every day !

Many companies invest in colocation services as an affordable and more reliable alternative to their large and expensive in house data room operations and IT departments. By working with Axon Datacenters,
you can have peace of mind and focus on your core business. Many companies trust us to maintain and
secure their servers in house with our experienced and dedicated team of support staff. By trusting Axon
datacenters you do not have to worry about security and transmission of your companies data and
maintaining your IT infrastructure. Many companies from start-up to enterprise-level multi location
companies use our services with significant technical and cost advantages.

Colocation Services: Managed or Unmanaged

The biggest costs, many organizations faced in their IT spending today are the fixed costs related to
building and running your own dedicated data center or data room. Axon Datacenters provide an effective solution to these organizations by eliminating the need to build and keep their own datacenter running. By implementing the best practices in the IT and datacenter industry along with dedicated and experienced IT staff you will shift your focus on your core business and have our IT staff work for you
at a fraction of what it would cost having your own.

While you are focusing on your daily operations and signing up for colocation services from Axon Datacenters will allow you spend your employee resources to grow your business. Outsourcing your server hosting requirements will ensure that your network and servers will get the best in class connectivity, power and reliability and minimize the downtime. With our next generation dual layer Intrusion Detection and Intrusion Prevention will give you the peace of mind for your data and servers.

Advantages of Colocation:

Our server colocation plan, will provide you best in class network connectivity, available bandwidth, clean and reliable power and knowledgeable support staff. You can feel confident and secure about your IT infrastructure and servers being located in a secure data center facility that fully supports your business operations.

Here are some of the benefits of co-locating your servers and IT equipment with Axon Datacenters:
1- Improve Bandwidth and Power cost effectiveness
2- Prevent unnecessary downtime by co-locating your equipment in a safe, climate controller and secure place
3- Secure your data from outages and breaches with our Next generation IPS and IDS systems
4- Give your business flexibility to move and centralize IT operations

Cost and Operational Benefits for Colocation Services:

Choosing to host your servers and IT equipment in house requires an extensive up-front investment in Data Center infrastructure such as Backup Generators, intrusion detections systems, firewalls and climate control just to name some. On top off equipment spending you will need to hire knowledgeable people to manage all infrastructure equipment such as configuring and managing firewalls and intrusion detections systems.

All these features and services are provided to you when you choose to co-locate in one of our datacenters and as a result your data will move faster and more secure through our dedicated fiber optic lines.

2011 Data Center Market Trends

DataCenterKnowledge.com recently released their 2011/2012 Data Center Market Insights report detailing the key trends driving data center market growth. Their methodology included a poll of over 200 data center professionals, including IT executives and facilities management in more than 13 different industries.

A rising trend toward data center outsourcing is gaining momentum as 62 percent of respondents reported they are currently outsourcing, testing, or planning to use a data center service provider. What accounts for the trend in using IT vendors? A few significant advantages include avoiding capital expenses, reallocating resources into operating expenses and helping to ease capacity, or provisioning planning issues.

Annual spending on data center products and services shows over half (57 percent) of respondents investing $1 million or more each year, and 24 percent of respondents invest $1-9.9 million a year. This data is complimentary to the findings of 51 percent of respondents either currently expanding or planning data center expansion in 2012.

The expansion also relates to the ability to keep up with service demands, and aligns with the top concerns and challenges of 44 percent of data center operators – data center scalability. Worries about keeping up with growing applications and audiences may be put to ease with the use of cloud computing services to improve speed-to-market and ease of deployment. The second top concern is data center capacity planning, at 42 percent, which, on average, can take 1-3 years to plan and deploy a data center, not to mention an investment of millions of dollars.

Concerns about scalability and capacity may provide insight to the 15 percent increase in cloud computing usage since 2010. Sixty-two percent surveyed are currently using or testing the cloud, while 28 percent have no future plans to deploy the cloud – down from 41 percent that had no future cloud plans in 2010, showing increasing comfort cloud adoption in 2011.

In 2012, five overarching trends will transform the data centre

Hybrid IT: Perhaps the greatest effect of public cloud computing on IT concerns operations. IT organisations realise that not only do they need to compete with public cloud service providers (CSPs), but also act as intermediaries between internal customers and all IT services (internal or external).

IT organisations are becoming brokers of a set of IT services hosted partly internally and partly externally
IT organisations are becoming brokers of a set of IT services hosted partly internally and partly externally — that is, of hybrid IT. As intermediaries, IT organisations can offer internal customers the price, capacity and provisioning speed of the external cloud, and the protection and security of the internal cloud.

Internal clouds: When businesses grow accustomed to consuming IT as a service, IT organisations will be compelled to build internal clouds. Unfortunately, building an internal cloud is hard work and few blueprints exist. Although vendors are building products that will help customers build internal clouds, there is no turnkey solution. IT organisations will struggle to cobble together the necessary pieces to build internal clouds. Nevertheless, building them will be a key data centre trend in 2012 because of the need to compete with external cloud computing.

Hybrid clouds: Hybrid clouds are connections between two clouds, usually an internal private cloud and an external public cloud. They are constructed using software that enables applications and data to migrate more easily between clouds. For example, many applications depend on identity management systems to authenticate users, have gigabytes of data, and have input/output latency dependencies for storage. These attributes often prevent applications from migrating to the external cloud, but hybrid cloud solutions them in unique ways. For example, hybrid cloud software can enable WAN acceleration and VPN connections between clouds that allow IT organisations to keep application services and critical data in the internal cloud, and to move the workload itself to the public cloud. As IT budgets continue to shrink and capital resources remain scarce, hybrid clouds will become a more popular option for augmenting IT capacity and enabling disaster recovery than building another data centre or signing a long-term outsourcing agreement.

GARTNER DATA CENTER & IT OPERATIONS SUMMIT 2011
The Gartner Data Center & IT Operations Summit 2011 will help data centre professionals to understand the potential of disruptive technologies such as cloud computing, fabric computing and virtualisation and to harness them to deliver business value. It explores both the tactical and strategic impacts in terms of organisational structures, sustainability agendas, process transformation, technology implementation and the influences of security and licensing on technology choice. For further information on the Summit click here.

User-centric computing: To compete in a global market and retain key employees,organisations often have to accommodate staff who live in remote locations and use personal devices for work. Some organisations are attempting to radically reduce the operational expense of supporting numerous desktop devices for large groups of users with various application requirements. These needs create new challenges for IT organisations to secure data; back up data; support smaller, less functional devices; and support a broader range of devices. Therefore, many IT organisations are rethinking their desktop and mobility strategies and adopting a user-centric, rather than a device-centric, point of view.